Language of Search Engine Optimization (SEO)

Crawler:

A program that browses and indexes web content for search engines.

 

Alt (Alternative) Text:

A word or phrase that describes an image, displayed when the image is not loaded.

 

Black Hat:

Deceptive SEO tactics that optimize for search engines, not people.

 

Destination Page:

The term for the page that is being linked to from another page.

 

Meta Description:

A snippet of text in a website’s code, which is used to describe that webpage in search results.

 

Search Engine Optimization:

The practice of making changes to web pages or content to improve visibility.

 

Ranking:

A listing’s position in search results.

 

Algorithm:

A set of rules used by computers to solve problems.

 

Spam:

Techniques used by some sites to cheat their way to the top of search results.

 

White Hat:

Legitimate SEO tactics that optimize web pages for people.

 

Title Element:

The header of a webpage as indicated in the HTML.

 

Internal Links:

Links from one page to another page within the same website.

 

Anchor Text:

The clickable text that forms part of a hyperlink.

 

XML Sitemaps:

A list of all the web pages that make up your site.

 

Meta Keywords:

A short list of words that describe the content of a webpage.