Crawler:
A program that browses and indexes web content for search engines.
Alt (Alternative) Text:
A word or phrase that describes an image, displayed when the image is not loaded.
Black Hat:
Deceptive SEO tactics that optimize for search engines, not people.
Destination Page:
The term for the page that is being linked to from another page.
Meta Description:
A snippet of text in a website’s code, which is used to describe that webpage in search results.
Search Engine Optimization:
The practice of making changes to web pages or content to improve visibility.
Ranking:
A listing’s position in search results.
Algorithm:
A set of rules used by computers to solve problems.
Spam:
Techniques used by some sites to cheat their way to the top of search results.
White Hat:
Legitimate SEO tactics that optimize web pages for people.
Title Element:
The header of a webpage as indicated in the HTML.
Internal Links:
Links from one page to another page within the same website.
Anchor Text:
The clickable text that forms part of a hyperlink.
XML Sitemaps:
A list of all the web pages that make up your site.
Meta Keywords:
A short list of words that describe the content of a webpage.